In January 2019, Douyin became the exclusive social platform for the ws number list Spring Festival Gala, with daily active users exceeding 250 million. In April 2019, Douyin released the "Brand Hot DOU List", which aims to reflect the brand's dissemination volume on Douyin ws number list and establish long-term brand marketing awareness for the brand. In January 2020, Douyin's daily active users exceeded 400 million.
In August 2020, Douyin's daily active users exceeded 600 million. In December 2020, the average number of daily video searches exceeded ws number list 400 million. The ws number list rapid development of content and the high stickiness of users provide an excellent soil ws number list for Douyin e-commerce. Global growth | 4D combing brand Douyin e-commerce growth strategy.
2. Douyin e-commerce takes a different approach In April ws number list 2020, Douyin signed Luo Yonghao for 60 million yuan and entered the live broadcast e-commerce track with a high profile. In June 2020, ByteDance regarded e-commerce as a strategic business, and formally established a first-level business department named "e-commerce", and ws number list officially released the "Douyin E-commerce" brand.