Instagram may not be the number one thing that pops into your head when you want to drive more traffic to your website. After all, the platform isn’t exactly link friendly. While the platform is image-heavy, however, there are still ways to leverage it to increase your site traffic, you just need to know-how.
Read on to discover the best Instagram hacks for boosting website traffic!
It’s all in the Bio!
A simple change in your Instagram bio can work wonders for driving site traffic. Think about it—have you ever noticed the link in your profile? Is it the same one you’ve been using since you started your account? And it’s probably linked to your homepage, right?
We’re here to tell you that there’s so much more you can do with your bio link instead of having the same one for forever. In fact, you can update your link as often as you like to so you can direct your audience to any page on your website. You can link it to a new campaign page, a featured story, or a lead capture page.
Apart from switching up your bio links, you can write strategic call-to-actions to include in the captions of your posts to increase chances of clicks. Make it as specific as possible. For example, “Read the full story at the link in our bio” or “View the full collection with the link in our bio!”
But what happens when users stumble Photo Editing Services on a post that was live months ago and they click on the link that redirects them to a different page? The answer is to use a “link in bio” tool such as Linktree, Shorby, and more! With a link in bio tool, it’s possible to link to more than just one page of content. Plus, your users will love you for it!
Another useful way to get more traffic is by tagging your products using Instagram Shopping features to turn it into a digital storefront where you can create shoppable posts.
With Instagram Shopping, you’re allowed up to:
• 5 tags in standard or video posts
• 20 tags with carousel posts (which is handy when your brand launches a new collection)
• 1 product sticker in Instagram stories
The feature allows users to click the products and take them directly to your website’s product page. You will need to meet Instagram’s eligibility criteria—connect to a Facebook catalogue and then sign up in the app with your business profile.