Influencer marketing is still in its infancy in many ways compared to other marketing strategies. This is why there are still many questions, such as what is influencer marketing, why is it so effective, and which influencer marketing strategy mistakes you should avoid for the best results. Today, we're going to focus on one last question: What mistakes should you avoid when you're venturing into influencer marketing? But first, let's make sure we're all on the same page, in terms of definitions. marx logo What is Influencer Marketing? Influencer marketing is a strategy where you work with industry leaders who have strong connections with a large audience. Your working relationships with influencers allow you to reach their audiences, where you can spread your brand message and increase brand awareness.
When people first hear about influencer marketing, celebrity endorsements are probably the first thing that comes to mind. But modern influencer marketing involves more than just celebrities promoting products - which is why it's a valuable marketing strategy for B2B brands. These influencers can endorse certain products in their industry or shine a light on a brand. Their opinions have the power to influence their audience’s buying decisions and preferences — a power you can harness with influencer marketing. For many, this is a new strategy, which is why there is industry mailing list resistance from time to time. But so far, the results B2B brands are seeing are very promising. According to one study, 94% of those who use influencer marketing find it effective, and another 48% in the U.S. plan to increase their budgets for this tactic. Now that we have a solid understanding of what influencer marketing is and how it can help others, let's answer the million-dollar question: What are the biggest influencer marketing myths and mistakes you need to avoid?
The 5 biggest influencer marketing strategy mistakes you need to avoid 1. Not setting goals Influencer Marketing Myths Imagine running a race with no finish line -- not even a mile marker. After a while, it can get frustrating, even frustrating. Why? Because as humans, we like to measure our progress and work toward a goal. The same applies to influencer marketing. Setting goals is important. However, your goals and metrics don't have to be complicated. List some basic KPIs that will give you the most insight into your marketing activities. Is it website page views? Comments and likes on social media? Is it the number of downloads? Whatever it is, get your analytics program ready before your influencer marketing campaign begins. After launching your campaign, if you find it's not performing as expected, make adjustments. 2. No due diligence Influencers - even if they are in your industry - are not a one-size-fits-all solution for your brand.